Can India’s Love for Tea Help Tea-Growers Affected by Climate Change?

18 November 2015
ABOUT THIS Perspective

Nitin Saluja, Founder, Chaayos, speaks to JustJobs Network about how tea cafes can write a social success story in urban markets where people are ready to pay a premium for their cup of tea.

Chaayos is a chain of tea cafes in India that has received enthusiastic support from both consumers and investors. Can India’s love for ‘chai’ be leveraged to help tea growers in Assam who are affected by climate change?

Nitin Saluja, Founder, Chaayos, speaks to JustJobs Network about how tea cafes can write a social success story in urban markets where people are ready to pay a premium for their cup of tea.

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